From a sun lounger to a spa, the Australian spa industry has become an increasingly popular and profitable business in recent years.
The biggest names in Australian beauty have also become household names, with a number of celebrity skin care brands such as Skincare Republic and Oily Star coming to market.
But the country’s most famous spa, which is located in the Sunshine Coast city of Port Macquarie, is not just famous for its high-end facilities, but also for the colourful signage and colourful, hand-painted signs it has on its walls.
In the past, a visitor to the town would have to make an appointment with a local spa, who would then take the client to a specially decorated swimming pool where the client could have a private bath and have a tanning session.
But this has changed as many Australian cities have moved away from the traditional spa model, and now local spa owners are able to create their own “paint and seal” to create unique and distinctive signage, which has become a common sight in Australian spa parlours.
A few months ago, the town’s spa owner, Tom O’Hagan, noticed a sign on his local shopping street was getting quite crowded.
He approached his business partners to ask if they had a sign for him.
“I said, ‘Yes, why not?’
They said they had one that they were working on, but it was so big that it wasn’t even a possibility,” Mr O’Hanagan said.
They made me the deal, so I just painted the whole sign.
Tom O’ Hanagan, owner of the Port Macon Spa in Australia, says that he painted a sign outside his spa on a shopping street for free because the town wanted to have a ‘unique’ spa.
Tom’s spa was the first in the world to offer tanning pools, and Mr O’tanagan said he knew from experience that the business would grow in popularity.
“We’ve been growing quite rapidly for the past two or three years, and we’re really happy to have our own signature brand on our business,” he said.
Mr O’Khanagan said it was common for people in the area to ask him if he would be willing to make a tattoo or some other signature, so he gave the opportunity to tattoo a logo on his business.
“I thought it would be great to create something unique and memorable that people would be proud of, so we did it,” he explained.
“The logo on the front of the spa is a combination of two words, ‘Buddy’.”
It’s a little bit of a nod to the business we run.
It’s very distinctive.
“The owner of Mr O’, and Mr Hanagan himself, are all very proud of the sign, which can be seen on the outside of the shop, and the distinctive branding on the inside.
Tom said he was also proud of what the community had to say about his signature on the sign.”
There’s no doubt that people want to come here to see the sign and to have their own signature,” he told ABC Radio Melbourne.”
That’s very important to us, to show that we’re a business that is committed to the community and that we care about the community.
“It is a sentiment echoed by the town of Port Moresby, which became famous for their “tiger tan” for their beach residents.”
This sign is a great example of what it means to be local, local, and local,” said Mayor Brian Smith.”
To be able to provide a community environment and to provide something unique that will appeal to a whole generation is a big part of our local identity.
“Mr Smith said that the sign would be a welcome addition to the area’s tourist attractions.”
Port Mores by itself is a tourist destination, but with the signage it’s an important part of the town that we want to bring in tourists to Port Morsby,” he added.
The owner and his business partner, Tom, are both passionate about the sign which is painted on the back of the wall of their business.
Mr Smith explained that it was a great idea, but there were many challenges involved in creating the sign with the help of a local artist.”
It is quite expensive, so it was difficult to do the art for the sign itself, so that it could be displayed in a beautiful way,” he noted.”
In the end, we got the help from local artist and he helped us make it very, very unique.
“Tom said that once he had created the signature, he was ready to take the sign to the next level.”
If we want people to come to Port Macsim, we need to make it really special, and I’m sure there are people that are passionate about our sign, and want to see it, so now we have to bring it to life.